Valentine's Day 2014

Prop design and styling for Etsy's 2014 Valentine's Day Campaign. Each scene was inspired by the tools used to make each Etsy product, enhanced by a unique line referencing the process. The overarching message "Say I love you with Etsy," was threaded through subway ads in Canada, online and social media assets, and a promotional video.

Creative Direction: Julia Hoffman
Art Direction: Daniel Dittmar
Project Management: Eva Green
Design, Paper Props, Styling: Nicole Licht and Melissa Deckert
Copy: Paul Caiozzo & Nathan Frank
Photography: Henry Hargreaves
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Created while working in-house at Etsy

SAY I LOVE YOU WITH ETSY

A little culminating video made with the handcrafted props built for
the 2014 Valentine's Day marketing campaign. The hand-cut type
featured was translated to reach Etsy's global community. You can see
the French, Italian, Spanish, Dutch, and German versions by clicking
on the corresponding language. English language is below.

Creative Direction: Julia Hoffman
Art Direction: Daniel Dittmar
Design, Direction, Prop building: Nicole Licht and Melissa Deckert
Filming and Post Production: My Active Driveway
Colorist: Honest Labor Color
Music: "Make It Up" by The Blow, courtesy of Kanine Records,
by arrangement with Terrorbird Media