Littionary – Summer Campaign

Littionary is a jewelry brand based in NYC with simple, delicate designs using
the highest quality, responsibly sourced diamonds and metals.

We were asked to create a campaign for their summer products—tiny hoops with inset diamonds,
rubies, and emeralds—that showcased the meticulous craftsmanship and design, while still
feeling airy and light. The result was a small architectural world that allowed
these pieces to appear larger than life, while revealing their small scale with little bits
of Mother Nature interacting throughout.

Each set was hand-built from balsa wood, then sanded and painted for a textured appearance. Inspiration was taken
from Grecian architecture, with colorful windows and archway details to highlight the jewelry within.
Images appeared on Littionary's homepage as well as printed collateral, social media, and marketing assets.

Art Direction, Set Design, Prop Construction, Styling & Photography: Nicole Licht & Melissa Deckert (Party of One Studio)