Columbia GSAPP Fall 2020

Branding for Columbia GSAPP’s Fall 2020 lecture and event series—including poster designs,
social templates, animations, event title slides, and Zoom virtual backgrounds.

As a response to the unknowns we faced in 2020, our concept for these assets embraces uncertainty by
remaining versatile, layered, and playful. Inspired by studio pinboards, we nod to the range of inspiration
collected in our homes and makeshift workplaces as we transition into new ways of being creative.

Client: Columbia GSAPP, Lyla Catellier
Art Direction, Design, Animation: Nicole Licht & Melissa Deckert (Party of One Studio)